Fashion Social Media Marketing

When & Where

4 June 2024 - 25 June 2024 ( 12 hours, 4 weeks )
Evening, Tuesday
View course timetable
Online

Quick Facts

Availability Yes
Tutor TBC FAS HPL - Grade H
Course Code C23FACC09C
Suitable For 19 year olds and up are permitted on this course

What you will learn

Elevate your brand presence by mastering the art of strategic social media engagement tailored for the fashion industry. Learn to navigate platforms effectively, creating compelling content, and leveraging trends to captivate your target audience. Gain insights into influencer collaborations, community building, and data analytics, ensuring your brand not only stays relevant but thrives in the ever-evolving digital landscape. Join us on this 4 week course to learn the keys of successful fashion social media marketing, turning your passion for style into a powerful online presence and a thriving fashion brand.

Learning Outcomes

By the end of this course, you will be able to:

Understand srategic Platform Utilisation: Acquire the skills to strategically navigate and utilise various social media platforms, tailoring your approach to effectively engage and resonate with your fashion brand's target audience.
Understand compelling Content Creation: Master the art of crafting visually appealing and engaging content specific to the fashion industry, ensuring your brand stands out amidst the digital noise and captures the attention of your audience.
Influencer Collaboration Techniques: Explore effective strategies for collaborating with influencers in the fashion space, understanding how to build meaningful partnerships that enhance brand visibility and credibility on social media platforms.
Develop proficiency in analysing social media analytics, gaining insights into audience behaviour, campaign effectiveness, and overall online performance.

Cost

Full fee

£100

Concession fee

£75

Class format and activities

This online course is an opportunity to discuss ideas and approaches, you will be encouraged to take part in creative discussions and to use this to develop ideas on how to effectively promote your own fashion business using social media platforms.

Entry requirements

Beginner level - An interest and understanding in business is essential.

What you need to know before you enrol

Excellent attendance and punctuality is required from all students. Students are generally expected to spend some time outside of class for completion of activities.