Penny Lecture: What is this thing called Swing? Jazz Dance to Jitterbug
As designers, creative practitioners, and communities, we are at an unprecedented moment in time driven by rapidly accelerating changes in technology: a moment full of unique opportunities, major challenges, and fundamental questions about what we do, why we do it, and how we do it.
Today we build highly-efficient platforms, brand DNAs, and mechanisms: the centre of gravity for graphic design is shifting from front-end to back-end, from expression and interpretation to framework and toolkit, and from creativity to engineering. Like Jazz, we combine experimentation with system building. As the world becomes increasingly generic and simplified, we must keep possibility, creative risk and variation alive.
In this talk, Neville Brody from Brody Associates will introduce his subject, as well as enlighten the audience with stories and his knowledge of the industry from working with big brands such as Coca-Cola, BBC, Sony Music, Channel 4, Christian Dior, Mayo Clinic, The Times, Samsung and Shiseido.
Neville Brody is synonymous with ‘visual language’. A seminal designer, typographer, and brand strategist, he is acclaimed globally for a body of work that spans more than four decades, and he is renowned for experimentation and pushing creative boundaries in all aspects of his practice.
This spirit of exploration and the pursuit of excellence inform the approach of Brody Associates, the collaborative creative agency he founded in 2014. Brody Associates specialises in identity, typography, and cross-platform visual-language systems working across all touchpoints, from print to pixel to physical.