Design, digital media and photography
Digital Marketing for Beginners. Examine the role of digital marketing within the broader marketing mix. Digital marketing in the marketing function. How the digital communication is delivered. Devices for displaying digital communications.
This course will introduce you to the increasing use of digital devices to communicate marketing information to consumers and to collect vital market research data for businesses. You will have the opportunity to explore digital marketing objectives and the different digital marketing strategies used by businesses to achieve these objectives. The course will also give you the chance to take on the role of a digital marketing expert and design a digital marketing campaign for a product of your choice.
You must be able to attend all dates of the course and the full duration. This course is based at our North Kensington Centre.
You will need a pen and some paper.