When & Where

Quick Facts

  • Availability Yes
  • Tutor Joel Tahoulan
  • Course Code K22BEFC02A
  • Suitable For 19 year olds and up are permitted on this course

What you will learn

Digital Marketing for Beginners. Examine the role of digital marketing within the broader marketing mix. Digital marketing in the marketing function. How the digital communication is delivered. Devices for displaying digital communications.

Learning Outcomes

By the end of this course, you will be able to:

  • Understand digital devices and their role in marketing communications
  • Understand digital marketing strategies and how to make sure they work
  • Apply digital marketing skills (research, data analysis, decision making, costing/budgeting and presentation) set after completing your project.


  • Full fee
  • Concession fee
  • Class format and activities

    This course will introduce you to the increasing use of digital devices to communicate marketing information to consumers and to collect vital market research data for businesses. You will have the opportunity to explore digital marketing objectives and the different digital marketing strategies used by businesses to achieve these objectives. The course will also give you the chance to take on the role of a digital marketing expert and design a digital marketing campaign for a product of your choice.

    Entry requirements

    You must be able to attend all dates of the course and the full duration. This course is based at our North Kensington Centre.

    What you need

    You will need a pen and some paper.