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There are other versions of this course available. We’ve listed them below and summarized the differences between the one that you are currently viewing.

When & Where

Suitable For

  • 19 year olds and up are permitted on this course

Quick Facts

  • Availability Yes
  • Tutor To be confirmed
  • Course Code C21MPND07B

What you will learn

The Social Media Marketing – this Course is designed to give an introduction to how popular social media platforms such as Facebook Instagram, TicTok, Twitter and the like, can help to achieve your business marketing goals. Companies predominantly use social media marketing to reach out to existing and potential customers and potential employees, as well as journalists and bloggers who can help their cause.

This approach switches the focus from impersonal advertisements to direct human contact, at the same time associating the company or enterprise with the social media culture. Social networking platforms like Twitter allow followers to re-tweet comments made by others about the product being promoted. By repeating the message, the user's "friends” see it, thereby reaching more people, a phenomenon known as "snowball marketing”. This course will cover the different methods of social media marketing and how they can be of huge benefit to your business.

students will explore the benefits of social media marketing. We look at some of the top worldwide company activities and performances as a result of social media marketing and how it has helped people achieve fame in a short space of time. The top marketing tools are covered and students will gain an understanding of how they work and why they are successful.
• What is social media?
• The power of social media
• using apps and content creation
• The power of YouTube
• Mobile social media
• Social media and relationships
• Distinction from industrial media
• Managing social media
• Top three social networks
• 17 concrete rules
• Ownership of social media content and Legal regulations.

Cost

  • Full fee
    £240
  • Concession fee
    £180
  • Class format and activities

    All course materials (project briefs, background notes, handouts, YouTube videos, links to content etc.) will be available online and accessible via our Virtual Learning Environment, Google Classroom.

    Entry requirements

    You do not need to have prior knowledge of this subject area prior to applying; we require and expect passion, curiosity and drive.

    What you need to know before you enrol

    This is a fast-moving, proactive and forward-thinking course placing you at the centre of contemporary media industry education, as such, you will be expected to invest sufficient time and energy to achieve a high standard of work.

    What you need

    All resources will be provided, though we would advise you bring a portable external hard drive to store created digital assets.

    You need a positive, can-do attitude with plenty of enthusiasm for the creative industries. You will be eager to learn, bursting with potential and ready to challenge your understanding of the world in which we live.