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There are other versions of this course available. We’ve listed them below and summarized the differences between the one that you are currently viewing.

When & Where

Quick Facts

  • Availability Yes
  • Tutor TBC FAS HPL - Grade H
  • Course Code C23FACC06B
  • Suitable For 19 year olds and up are permitted on this course

What you will learn

Navigate the digital landscape by mastering online marketing strategies tailored to the fashion industry. From social media engagement to e-commerce optimisation, learn the tools and techniques to effectively reach and resonate with your target audience. Explore analytics-driven insights, influencer collaborations, and innovative digital campaigns to boost brand visibility. Equip yourself with the skills to thrive in the evolving online marketplace. Join us for a dynamic journey, where you'll harness the power of digital platforms to strategically connect with your audience and propel your fashion business to new heights.

Learning Outcomes

By the end of this course, you will be able to:

  • Strategic Online Presence: Develop the ability to strategically establish and enhance your fashion business's online presence, utilising digital platforms to reach and engage with target audiences effectively.
  • Audience Segmentation Mastery: Acquire skills in audience segmentation, understanding diverse consumer demographics, behaviours, and preferences to tailor online strategies that resonate with specific target markets within the fashion industry.
  • Data-Driven Decision-Making: Learn to leverage analytics tools to interpret online performance metrics, enabling data-driven decision-making to refine and optimise your fashion business's digital presence for maximum impact.
  • Innovative Online Engagement: Explore innovative approaches to online engagement, including influencer collaborations, interactive content creation, and emerging trends, empowering you to stay ahead in the dynamic digital landscape and connect authentical

Cost

  • Full fee
    £100
  • Concession fee
    £75
  • Class format and activities

    This course is an opportunity to discuss ideas and approaches, you will be encouraged to take part in creative discussions and to use this to develop your own business

    Entry requirements

    Beginner Level

    What you need to know before you enrol

    Excellent attendance and punctuality is required from all students. Students are generally expected to spend some time outside of class for completion of activities.

    What you need

    A computer with internet facilities

    What you can do next

    Completion of this course, will allow you to progress onto the many fashion courses run by Morley college.