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There are other versions of this course available. We’ve listed them below and summarized the differences between the one that you are currently viewing.

When & Where

Suitable For

  • 19 year olds and up are permitted on this course

Quick Facts

  • Availability Yes
  • Tutor To be confirmed
  • Course Code C21MPND02A

What you will learn

Successful digital marketing skills can make a difference to businesses. On this course you’ll go behind-the-scenes to learn the techniques needed to create an impact in a saturated digital world. You’ll hear from industry experts from the digital workplace passing on eskills and knowledge to allow you to discover the skills that will help accelerate your career and help your business stand out for the right reasons online. You Explore what goes on behind your favourite websites and apps by learning the basics of coding. You’ll examine the coding languages of HTML, CSS, and JavaScript before gaining practical skills in a hands-on coding project. Even if you’re not planning to be a programmer, these are useful skills that could help you in other job roles – for example as a marketer you could design a standout email or newsletter, or it could simply help you communicate more effectively with your tech team. By the end of course you’ll understand how to use different online platforms and create engaging online content that helps you achieve your business goals whether this to boost your SEO or encourage your audience to purchase a product or share information. You’ll learn how to identify the messages and intentions within online content, and discover what makes this content a success. In a world full of likes and shares, you need to know how to connect with your target audience in a meaningful way. Finally you’ll learn how to plan and launch a social media marketing campaign, and how to measure its effectiveness to understand what contributes to success.

Cost

  • Full fee
    £255
  • Concession fee
    £190
  • Class format and activities

    All course materials (project briefs, background notes, handouts, YouTube videos, links to content etc.) will be available online and accessible via our Virtual Learning Environment, Google Classroom.

    Entry requirements

    You do not need to have prior knowledge of this subject area prior to applying; we require and expect passion, curiosity and drive.

    What you need to know before you enrol

    This is a fast-moving, proactive and forward-thinking course placing you at the centre of contemporary media industry education, as such, you will be expected to invest sufficient time and energy to achieve a high standard of work.

    What you need

    All resources will be provided, though we would advise you bring a portable external hard drive to store created digital assets.

    You need a positive, can-do attitude with plenty of enthusiasm for the creative industries. You will be eager to learn, bursting with potential and ready to challenge your understanding of the world in which we live.