Applied Digital Marketing

When and Where

Dates
19 Apr 2018 - 17 May 2018 (15 hours, 5 weeks)
Days and times
Thursday 18:00 - 21:00
Location
Morley College London

Cost

Full fee
£175
Concession fee
£140
Senior fee
£160

Quick Facts

Availability
Yes
Tutor
Bonnietta Armstrong
Course code
BUS034C

What you will learn

Become a confident user of digital technology and social media platforms to promote your business, using the skils learnt on this intensive course.

By the end of the course you will be able to

  • Develop digital marketing strategy for your business
  • Gain understanding of digital marketing tools and platforms
  • Familiarise yourself with Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Learn to analyse data and assess impact of your campaign
  • Learn about Google Search Console
  • Learn to set up digital marketing objectives

Class format and activities

This is an interactive class. You will get plenty of opportunity to share your thoughts and ideas with your tutor and fellow students as well as practise your newly acquired skills.

In order to ensure that you make the best possible progress on your course, you will have regular feedback from your tutor, in a constructive and supportive environment.

Entry requirements

You will need to be aged 19 or above to enrol on this class.

There are no specific entry requirements; however, to get the most out of your class you should have a good working knowledge of written and spoken English.