Marketing Principles and Practice
What you will learn
This practical course will help you get a grasp of key marketing concepts and understand how they can be applied in real-life scenarios.
By the end of the course you will be able to
- Define marketing and understand its relevance
- Understand the marketing environment
- Understand the process of market research
- Learn about the marketing mix
- Understand branding
- Devise an effective promotional plan
Class format and activities
The course will be taught through a vibrant mix of lectures and practical activities to ensure students do not just get a good grasp of contemporary marketing but also get an opportunity to apply their knowledge.
In order to ensure that you make the best possible progress on your course, you will have regular feedback from your tutor, in a constructive and supportive environment.
There are no specific entry requirements; however, to get the most out of your class you should have a good working knowledge of written and spoken English.