Alice Holloway has been pattern making and sewing since her early teens when she trained with a local dance and bridal seamstress. After graduating in 2007 from Central Saint Martins, she started her first lingerie business, Holloway Smith Noir, where she designed and produced for High End boutique brands such as Coco De Mer, Myla and Tallulah lingerie, as well as online giants ASOS.
With this company Alice also developed her passion for bespoke lingerie; completing costumes for many top performers on the London Burlesque scene, including Miss Polly Rae, Lady Alex, Betsy Rose, Fallon Dee, Ruby Deshabille, and Tempest Rose.
Since leaving Holloway Smith Noir, Alice has sampled new designs and run production for Dolci Follie and House of Hackney. She also has an ethical lingerie subscription; Little Black Pants Club, bringing fashion forward design and custom fit to a mainstream audience.
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